What Your Potential Users Think About Mobile App Security and Data Privacy

People who build mobile technology and mobile applications have discovered that data management and security is one of the largest roadblocks regarding in using mobile apps as channel for business. The applications market is buzzing as consumers install applications on their mobile phones in record numbers. These consumers fill out basic details, such as email addresses and passwords and allow access to data that is stored on their devices in various native apps. Application developers still collect personal data, assuring that it will remain confidential.

The big question is, what are they actually doing to ensure this data stays confidential? Are there any laws and regulations that protect consumer data from theft or illegal access?

Earlier this year, a report from the Federal Trade Commission gave special attention to the lack of transparency in how developers use this information. They cited that the majority of mobile applications that were targeting children in California were collecting data that was irrelevant to the app features and usage. Key application distributors couldn’t give an explanation as to why this data was being accessed and collected on personal devices.

All of the major tech companies including Apple, Google, Microsoft, Amazon, Hewlett-Packard and Research in Motion were urged in February of 2012 to provide better coordination in app installations and implementation of privacy policies. The results of the same are pretty visible in the app market now due to which developers are using stricter norms and better encryption algorithms for safety of this data.
The White House “Declaration of Confidentiality”, has released a document that describes best practices for managing comprehensive and relevant data on user’s devices. Regulatory efforts to maintain the privacy of users in the application market are in place. But are they being followed? Most importantly, is the general public aware of the threat of data theft and their rights that protect them from the nefarious activities of transgressive application developers?

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