By Natalie Markovits, Brand and Corporate Communications Manager at Affogata
One of the most interesting panels at this year’s PG Connects Seattle will address the issue of “Influencer Marketing: Why you should start paying attention to streamers” (Monday, May 9th, at 10:30 AM). The discussion will cover how expert players with significant experience and social media followers can drive brands to new heights, and how gaming companies are trying to reach them for marketing purposes.
Connecting gaming companies with their player’s voice is one of our challenges too, here at Affogata. Recently, we hosted The next big whales webinar, in which gaming expert Chris Zerathe discussed how gaming companies can track heavy users of gaming called whales.
Understanding your player’s feedback and taking action based on their insights becomes more and more critical in today’s competitive gaming market. Studios must track large amounts of mentions constantly. Then they must add them up to figure out the true player’s voice regarding all aspects of their games. And finally, gaming companies must act quickly to improve their product in accordance with what the ever-changing mindsets of their players are creating.
As players invest tons of time and energy in their favorite games, they share their praises as well as complaints on many different online platforms. Tracking, monitoring, and analyzing real-time millions of different comments delivers valuable information to gaming studios. It helps them stay in tune with what their players need and want, make key product decisions based on data, and follow market trends.
Our player voice analysis platform provides an AI-powered, in minutes, analysis of player feedback from all over the open web, bringing companies lots of actionable data insights. This means that product people can instantly learn how their game stages and features are resonating with gamers. Companies can also receive alerts about peaks in mentions, enabling them to discover player reactions or fix bugs.
The platform lets all departments within a studio perform personalized and customized searches and analyze the specific data that they need. Marketing teams can track and analyze responses to campaigns as well as other paid and organic efforts. Customer success personnel can measure how large amounts of players are perceiving their services. And the studio’s executives can receive daily and weekly reports that focus them on the overall product and brand player conversations status.
Player data is also at the center of attention when it comes to tracking competitors’ data, enabling gaming studios to follow market trends as well as always stay ahead of their rivals. In the ever-dynamic gaming industry, this factor alone can sometimes serve as a game-changer for a brand.
Want to learn more about our platform? Come visit us at booth number #12, in front of the meeting are #1.
