Alex GenovMy Answer to the Question: What one UX skill or ability is the most important to master?The ability to apply critical thinking based on thorough knowledge of human psychologyJun 28, 2017Jun 28, 2017
Alex GenovOpen Letter to the Norman Nielsen Group: Is this a case of ‘great minds think alike’ or is…My friends and former colleagues Mark Keavney, Todd Zazelenchuk and I love creating new knowledge and sharing it with the research…Feb 29, 2016Feb 29, 2016
Alex GenovBe My Friend: A personal relationships framework for building a businessThe Big Idea in a NutshellNov 11, 2015Nov 11, 2015
Alex Genov3 Key Research Principles for Business SuccessIn this day and age of ‘data’ and ‘insights’, empirical research has taken its rightful place in the pantheon of useful business tools…Nov 11, 2015Nov 11, 2015
Alex GenovYou Cannot Design an ExperienceWhen the pioneer of customer loyalty research writes about customer experience in the Harvard Business Review, you’d better listen. In 2005…Oct 16, 2015Oct 16, 2015
Alex GenovBEYOND RESEARCH SILOS: A call for holistic person-understanding in businessSo you want to be a customer-centric organization …Oct 16, 2015Oct 16, 2015
Alex GenovThe obesity epidemic, Evolutionary Psychology, and product successThe world economy is struggling. Many traditional industries like manufacturing, housing, and construction, which brought world prosperity…Aug 19, 2015Aug 19, 2015
Alex GenovConsumer Segmentation: The Art and Science of (stereo)TypingPrologueMar 31, 2015Mar 31, 2015