Why your marketing and advertising investments are wasting resources and what you can do about it.
Analytics is ultimately about winning, but since winners rarely begin their journey on top, we are really talking about the ability to learn how to win. So analytics at its core is about learning, which accelerates when we run experiments.
But don’t take my word for it…
The thing about learning, though, is that it requires us to collect data. Which is good news since you are already swimming in data, right?
Wrong.
You’ll find more often than not, your ability to translate data into breakthrough business impact is capped by the maturity of your data infrastructure.
But before I help you understand what Data Nirvana looks like, why you should aim for it, and tip you on actionable next steps… let’s first cover the symptoms and pains of a data problem. The idea being to better equip you to diagnose it. …
In order to turn sprints into breakthrough insights, you shouldn't be limiting yourself to any single analytics system, but instead, should understand how to correctly set up and use these systems to gain and maintain a tactical advantage.
The bigger challenge
At the heart of every growth challenge, there is an inherent resource allocation challenge. Wasted budget on campaigns and efforts that aren't moving the needle. It’s important to understand that it is unrealistic to expect consistent progress with your growth model on blind investments. Instead, you need targeted ones–inline with your key drivers of traction.
What is the growth model?
A growth model describes 5 things: acquiring new users, converting them to paying customers, making money, the product, and delivering it to customers. All five relate to traction. Therefore, traction needs to be at the core of how you define, measure, and report progress. …
Unconventional Growth Zaps | Optimise Your Empire For Growth Marketing 🔮🔧📈️ by Unvanity
The true art of growth hacking is learning how to combine web applications into our workflows, products, and systems, in a way that helps your organisation sprint toward a working-business-model.
By working, I mean profitable or at least sustainable. That’s where automation comes in… and it’s never been easier thanks to tools like Zapier. Zapier lets you connect different web applications to perform certain actions without the need of a human.
My name is Rhys Fisher, and I’ve learned the key to helping startups and corporates at staying ahead during these digital times, is to help them apply technology creatively. The idea being that technology can grant your team superpowers. With each new power, you can save costs, explore new value propositions, and boost your Northstar metric sooner 📈. …
(Includes Example, FREE Dashboard, & Growth Tool List)
Whether you sell something online or deliver products physically, your customers are online during their purchase decision, presenting an opportunity to reach and convert new leads into happy paying customers. So investing in sound digital strategies is a great way to grow your business.
Sounds reasonable right?
Yet I still run into business owners who when presented with a website and channel investment opportunity, within the broader scope of building a lean funnel, improving their UVP, and boosting conversion. I get responses like, “…we invested in a new site last summer… so we don’t need a new site.” …
Supercharge Your Tribe With These Growth Marketing Tools
So you’ve finally got your growth tribe sprinting towards your north star metric, your rockstar growth engineers are smashing their golden tickets, and everybody’s got scale on the mind… yet your competitors aren't far behind!
Let me share with you a secret. The age of growth tools is here, so everybody is a growth hacker these days. To outpace the competition you’ll need to keep your team in the know about the latest and greatest marketing tools!
My name is Rhys Fisher, and I’ve learned the key to helping startups and corporates at scaling profitably is about the democratisation of growth marketing, and empowering teams with a cocktail of great tools and creative applications. The idea is that with each tool, your team earns a new superpower, each one allowing them to test new tactics, optimize at scale, and discover the stuff that’ll move the metrics. Faster. Cheaper. …
Join The New League. Become a One-Man-Sales-Force. Smash Your OKRs!
Whether your a solo-freelancer, startup founder, or corporate executive… ‘meeting’ potential clients is the crux of unlocking new growth and often doesn't start with a business card. The times have changed and your clients are now online at every point of their purchase decision, possibly waiting for your solution on the other side of the planet!
The key to victory is building a website with the systems and technologies to support a lean funnel so that you can automate as much as possible. …
Posted on July 03, 2017
Every time I return to the mountains for some vol-bivy paragliding, I’m reminded once more just how important it is to pack light! This recent trip was no exception. Having just returned from a successful crossing of the Pyrenees, I thought my gear list might be interesting for others.
Before you ask, yes I could have taken way less stuff. This mountain range does have small towns dotted about after all. However, I didn’t want to pass up the opportunity to train for bigger crossings…
DISCLAIMER: we were able to receive some gear sponsorships, so mentioning them here is technically considered advertising… but please believe me when I say that any opinion is my own. …
Posted on February 09, 2016
“The oldest and strongest emotion of mankind is fear, and the oldest and strongest kind of fear is fear of the unknown” ― Howard Phillips Lovecraft
I’d like you to think about what humans have accomplished for a second.
We’ve ridden across Earth’s great land masses, built ships to sail across the seas, invented machines that can take us to the depths of the oceans, into space, and now–thanks in part to modern paragliding gear–we’re able to hike and fly across entire mountain ranges, powered only by the elements.
We were meant to explore. Born to discover. If we want to experience life at its most wonderful, we need to adventure. …
Posted on January 28, 2016
For the last 6-months, I’ve been working full-time on the Thermal Crossings project. It’s been a rollercoaster ride from start to present, and I’m lucky to have met many AWESOME people along the way. Sure it hasn’t been without the occasional #$%& up, but all in all, this experience has provided me with a huge learning opportunity that has forever changed the way I think about crowdfunded expeditions.
Without a doubt, the most intense period was when the crowdfunding page went LIVE. It’s only then when I was really able to market the project, and when I could put into practice the teachings of some of the world’s best marketers that I’ve followed over the past few years. And now that the crowdfunding has hit its initial goal, I didn’t want to pass up this opportunity to share a few of the things I learned while rewriting the pro-adventurer’s…
Posted on February 22, 2016
Last week I soft-launched my first book project titled: ”Getting Sponsored”.
It aims to answer the #1 question in my opinion that troubles most aspiring athletes and adventurers — how do you make a living with your craft.
Even though equipment sponsorships are nice to have and important when pursuing adventuring full-time, I constantly find that both adventurers and athletes alike get stuck when trying to create an income from their work.
Adv-entrepreneurship
To find some answers, I had to put my passion on hold for 4 very long years and turned to entrepreneurship. With a recent success crowdfunding the first part of my first major expedition, I was surprised to learn that making it as an adventurer is NOT much different from starting a new company. …
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