Why your marketing and advertising investments are wasting resources and what you can do about it.

Analytics is ultimately about winning, but since winners rarely begin their journey on top, we are really talking about the ability to learn how to win. So analytics at its core is about learning, which accelerates when we run experiments.

But don’t take my word for it…

Image for post
Image for post

The thing about learning, though, is that it requires us to collect data. Which is good news since you are already swimming in data, right?


You’ll find more often than not, your ability to translate data into breakthrough business impact is capped by the maturity of your data infrastructure.

But before I help you understand what Data Nirvana looks like, why you should aim for it, and tip you on actionable next steps… let’s first cover the symptoms and pains of a data problem. The idea being to better equip you to diagnose it. …


Rhys Fisher

Helping startups and brands unlock growth | Hiked but mostly flew across the Pyrenees in 2017 rock’n a high performance paraglider.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store