Is ChatGPT Search going to disrupt Google Search?

Ahmed Fessi
7 min readNov 4, 2024
ChatGPT Search — Source OpenAI

OpenAI has just unveiled Search for ChatGPT, a groundbreaking AI-driven search engine. Unlike traditional engines that provide a list of links, SearchGPT leverages advanced language models integrated with real-time web data. It aims to deliver a more human-like, conversational search experience — meaning you can interact with the search engine as if it’s an intelligent colleague answering your questions, refining the responses based on your follow-ups.

When you type a question, and instead of a cluttered page of links, you get a direct, comprehensive answer with references. Need more details? Ask a follow-up question, and Search for ChatGPT remembers your context, refining its answers based on the conversation so far.

The core of this technology? A combination of AI models — similar to those used in ChatGPT — and live data fusion from the web. This means answers that aren’t just conversational but are also highly up-to-date, perfect for those needing the latest market data, sports scores, or news updates.

A More Collaborative Search Experience

OpenAI is aiming to fundamentally shift how we interact with search (and to disrupt Google?). Traditional search engines provide results; you, as the user, have to do the work to find out what’s relevant. SearchGPT…

--

--

Ahmed Fessi
Ahmed Fessi

Written by Ahmed Fessi

Author | FinTech Chief Information Officer | Data & Digital Leader | Enterprise Architect | https://www.linkedin.com/in/ahmedfessi/

No responses yet