Not wasting our time on food waste

Lost my appetite last night while eating in front of the TV. It wasn’t the Kardashians fault but the Food Waste show that captured another thing we are doing wrong on this planet.

How shocking it was to me to see an american familiy that was for the first time on a farm with non chemically touched vegetables. The tomatoes were red, big, round, just as it should be, and their reaction was “is this an apple?”. This family reflects the sad truth about the huge space we’ve put between us and the quality of the food we are buying everyday. When and how this reaches the supermarket stands, are not some questions we are asking ourselves.

And this was the perfect intro to start this show. The following testimonials revealed what’s behind these perfect products we see in store.

  1. Before reaching supermarkets the workers are forced to throw away all of the products that don’t have the perfect shape and size
  2. When I say “forced” I mean it, because one of the women handling these positions, quit her job, tired of trying to convience the management that what they are giving away to the bin, can be given away to the hungry

3. Remember bread? It used to cost like nothing a decade ago and you had two types to choose from. The diversity asked by the millennials took place so now you can choose from a dozen. And because the companies don’t want you to go to the competitor, they produce 10–20% more than the needed consumption. The rest are thrown away in the garbage.

4. Bananas are bought all the way from Africa where the people there are losing their ground to the multinationals. Litteraly. The locals can’t compete with their offers so they have to sell their lands to them and their only option is to continue to gather the fruits and ship them away.

The terrifying list can continue, with unwanted fish, meat, but I think you get the picture of what’s actually behind our purchase for the Sunday dinner.

The fault is not only on their side but on ours as well. The food that is wasted comes from our need of having more on the shelves of our fridge.

“Consumers today are not buying products for their needs, but for the possibility of craving some times in the near future.”

The way I see it, it’s a circular process that happens naturally

Forests are vanishing every day -> because large farms are built in stead -> and half of the food provided from that is being thrown away ->Burning wasted food means releasing dangerous methane into the air -> that unknowingly affects people’s health conditions -> and when another massive disease strikes we concentrate again on reviving the nature that once wanted to help us. But it will be too late.

Maybe you don’t do food waste. But I do and I admit it. And I hope that from now on I will do different.

You want to see in the world.

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