The initiative to improve agency life is not new. Improving employees’ mental well-being has been on the agenda of companies for years. According to Opinium, in the US, 92% of agency people struggle with mental well-being. We can agree that this number is crazy. Leaders have long recognized that boosting…

Handling deadlines Deadlines are important. Deadlines can be scary or can feel motivating. How you approach them will have an effect on the overall workflow. Here are some tips on how to make them less stressful. Evaluate the task first. Before saying “yes” to a deadline, make sure you understand…

How to hold an efficient kick off meeting? The kick off meeting is a significant milestone of the project. It is at the kick off meeting that the whole project team (agency and client) meets for the first time. It is also the best opportunity to impress the client. So…

What makes a brief good though? A creative brief is a document prepared by the management and creative team together and it is sent to the client and presented to the creative team as well. …