Jul 14, 2020Democratizing privacy, not data: The revolving role-play in the product worldIt’s a casual day. Your product signups are coming in droves, filling your dashboard with metrics. Oceans across, a cafe owner is thinking about expanding his business online — he checks out your product’s offering, thanks to the technology, and signs up. And, there’s a teen trying to download a…Technology7 min readTechnology7 min read
Jul 3, 2020How product-market fit met AristotleIf you’re into building, designing, marketing, launching, or selling new products, the term product-market fit is a no-brainer. Well, not to say that it’s easy, for it’s something that’s easier said than done. Put in simple terms, the so-called ‘fit’ is the product’s ability to meet the market i.e. customers’…Product4 min readProduct4 min read
Jun 26, 2020The editable digest — a peek into why no-edit Twitter may mean something‘Do more with less’ is a testament to the beyond-clichéd phrases. But, a product that has taken this statement as a vision is good ol’ Twitter. Well, actually, if you did think that was all, you’re wrong — the beauty of the product lies in its belief to promote free…Twitter5 min readTwitter5 min read
Jun 19, 2020Everyday psychological nudges that help boost product interactionHuman mind is equivocal. Not that it’s a new posit, but this time, the proof is banked well on the ability of a mind to create, store, and believe in sequencing traits. After all, it’s the same mind that invents the state-of-the-art machine intelligence that also postulates the thought-experiment, Roko’s…Product Management11 min readProduct Management11 min read
May 28, 20208 content marketing lessons I quoted in my personal diaryAt gunpoint, your last wish is to write? In the middle of a day-dream, you end up wanting to write? As you frantically call it a day, your brain shamelessly drives you to write? In a world that’s reminding you of a million reasons to write and make your neocortex…Content Marketing7 min readContent Marketing7 min read
May 14, 2020Seven Telltale Traits Product Teams Can Find in Brooklyn Nine-NineDid your (day)-dreams end up in absolute action, such as chasing perps, hunting leads, interrogating passers by or negotiating for hostages? Nice! You’re gleefully admitted into the virtual NYPD clan that’s fancying the police procedural humor series, Brooklyn Nine-Nine. Scene shift! You’re sitting at your home desk (your new work…Product7 min readProduct7 min read
May 11, 20204 books that surprisingly help you spruce up your product focusIf you chance upon every second person in a crowd, you can definitely hear their best past-time to be reading. It’s definitely not surprising, but every individual has an innate quality to consume information through reading. For some, it’s a pleasure, for a few it’s cumbersome, and for the rest…Books5 min readBooks5 min read
Apr 28, 2020When I was surrounded by a story-web…The year is 2004. An excited and anxious 9-year old kid sits on her broadcast booth, along with her classmates stationed in their respective booths. It was the first day of English Lab, and it was going to be an on-spot narration session, that will be broadcasted to all the…Storytelling3 min readStorytelling3 min read
Apr 9, 20205 ways standup comedy influences product buildingProduct is a serious business, they say. So is comedy. Well, watching an amusing comedy performance on stage can by far seem a different mise-en-scène from a four-walled den where teams collaborate on launching products. Not anymore, when there’s a livid parallelism between standup comedy and building products. Sounds like…Product4 min readProduct4 min read
May 11, 2019Center-brain email marketing: Where detail meets designThere has always been a transformation in the field of email marketing as it draws inspiration from various other domains. It’s not surprising to accept that the age-old concepts of human psychology are very much intertwined with the current email marketing practices. Psychologists have long considered human brain to be…Marketing4 min readMarketing4 min read