AIWORK: Remodeling the Content Creation Ecosystem

AIWork
4 min readFeb 25, 2022

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Through the power of Artificial Intelligence (AI), you get to experience the future now. We are bringing to the content creation sector as the AIWORK project.

By leveraging the potential held by blockchain tech, we can go a step further and bring in AI human experts that help us create, verify, and validate AI data sets that make AI more intelligent. Since we want to bring you new approaches to content creation, our community will work in the background and provide an open, distributed, and crowd-sourced community for transcription and translation.

Content owners and distributors can then come into our open marketplace to transcribe and translate their content through AIWORK’s AI machine transcription and translation services. This is made possible through our distributed, crowd-sourced computing resources combined with a crowd-sourced open community of transcribers and translators.

Content Creation in a Nutshell

You have to understand that what puts organizations ahead of their competitors is the uniqueness of their content to the end-users and potential clients. In this ever-growing digital age, businesses, projects, individuals, and institutions alike need to deliver top-notch content to grasp the attention of their viewers, consumers, and other target audiences.

Content creation involves the identification of a new attention-grabbing topic you want to cover, deciding on the form you want it to take, formalizing your preferred strategy, and producing it.

At AIWORK, our primary focus is video content. We truly understand that the content creation process is nuanced and not as simple as the end product might make it seem to the viewers; that is why we are leveraging AI machinery to make work easier for you. By creating great content on the AIWORK platform, you as the content owner or distributor will get to enjoy a positive impact on your business.

Video content needs revamping because the current players in this industry have good content. Still, they focus so much on monetization that they lose points on user experience.

With this in mind, we raise the following questions, how does anyone find content anymore? How can content producers improve the monetization of their content while also giving a better experience to users?

As a content owner or distributor, you must understand that the quicker and easier a potential client or an established user finds your content, the higher the chances of staying.

This is achieved by ensuring video content is indexed in the most meaningful way possible.

Revamping the Video Content Ecosystem

The main issue in the existing video content platforms is how most search engines cannot interpret and rank videos on a page. This makes the video ‘opaque’ or hard to understand. It happens because the video content metadata is limited, and whatever is keyed in might be misleading.

AI computer vision helps solve this problem in no time through features such as facial recognition and video indexing. Once the AI understands what a face is, a human can further guide the AI by recognizing specific faces (e.g., different associate characteristics and details with a particular tag, such as balding or a person’s name).

The main work here is building the dataset from which the AI machinery can borrow. For example, once we have a dataset of faces, the AI can seamlessly compare video images and identify specific faces, such as a celebrity or a known criminal. The method does not just end there; we can use it for multiple recognizable objects, landmarks, and action scenes.

Once we do this and ensure video content metadata is normalized and standardized, users can start enjoying better search and discovery on our platform.

The Future is Now

AI and content creation might seem like a big feat to achieve, but let us remind you that simple content creation, data visualization, video production, and image curation were all human-only activities a few years ago. But right now, the simple devices we use for these tasks are learning how to improve on our past actions and bring out better content.

So yes, the future truly is now. We have to grasp the AI horns and tweak them for our video content owners and distributors such that their users can find it much simpler to access their desired content.

As the project keeps growing, we will help you as our client improve your customer management and retention by ensuring your video content stands out and is easily discoverable. It all comes down to helping our users understand their audience and grasp new opportunities with scalable and predictable progress in the video content arena.

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