Intel Aims to Satisfy All Desires
The Super Bowl is one of the highest pressure spots for advertisers, with a huge audience and every company putting out the best they have in marketing. While many companies aim for humor and entertainment, Intel chose to create what is essentially an aesthetically pleasing compilation of all the things the company claims to be able to do. Their main selling point is the variety of innovative projects you can be a part of if you use the product. The colorful, bright, and beautiful images satisfy the consumer’s needs for attention, escape, and achievement. The ad is very effective because it reaches and applies to a broad audience, and the creativity of the video is very eye-catching.
The overall theme of the ad is aesthetic sensation, with wild colors, textures, and images. There are several images of faces with colors exploding from them, concert settings with confetti and bright lights, and many colorful, bright, and fascinating electronic images. The ad also captures the need for attention specifically in one moment, where a beautifully dressed woman stands among butterflies, looking very proud and grand for the camera. She gives the idea that the product brings you to a new level of beauty and confidence. There is also need for escape, as evidenced by the clip of a boy flipping through the air on a bike over a mountain. The ad focuses on the technology of the advanced bike, with an implication that the company has created a product that will help you escape. In addition, the need to achieve is a major part of the ad. Many of the clips show people doing ground-breaking, high level work, and reaching high levels of success. There is a clip that shows a race car driver driving very well and getting cheering from his friends, a video of a successful and ground-breaking rocket launch, and a group doctors successfully giving a boy a new robotic hand. Particularly in the clip with the doctors, the connection is made that all of the innovations that Intel has to offer can bring great success in any of the areas shown. There are even a few gamers and musicians shown in the ad, which helps sell the unique selling point that the innovations and technologies Intel can offer cover a wide variety of areas, and can guide the viewer to success in whichever area they choose.
This ad has particular importance in inspiring a younger audience. The aesthetically pleasing style of the video is very eye-catching to anyone, and especially younger people. Once they start watching, they see many different new and inventive creations, and brilliant people of all backgrounds coming together to successfully create new things. Besides having effectiveness as an ad that demonstrates Intel’s variety and success, the ad has benefits in its ability to inspire a younger creative audience.