The unique and singularly gruesome problem of extreme American violence is something like a disease, raging through a people, endlessly. Americans will not give themselves the vaccines the rest of the world has administered: safety nets, social systems, public goods, laws and norms that regulate harms, trust and bonds — all results of a mature attitude of concern and care replacing one of cruel Stoicism.
As a feminist, I stand against sexism. But mainstream feminism is extremely sexist, and I see no room for reciprocation from feminism if feminists want to be taken seriously. What has evolved as feminism from the Second Wave down is a revenge fantasy where women get to drag men around figuratively by the balls, using a man’s very maleness as a Sword of Damocles. Insofar as there is a “gender war,” this is no way to win it. This is not my feminism. Their feminism merely takes Patriarchal rules and twists them against men. My feminism throws Patriarchal rules down the drain.
We have only listened to women speak the feminist message for a half century but we haven’t listened to men express their feelings ever at all. That was exactly the opposite of what masculinity was about. So let’s open up and hear boy’s and men’s stories as well.”
As Warren Farrell explains in his recent book “The Boy Crisis”, the school system now is largely female dominated and based around female ways of learning. Boys’ natural boisterousness is frowned upon, and often even medicated out of them.
Suppression doesn’t work. Take anger as a case study. It simply won’t work to suppress, or to tell oneself that “I’m not an angry person” or “I shouldn’t be angry”. We all have anger and frustration at times, and by cutting ourselves off from it — pushing it down into the ‘shadow’ as the psychologist Carl Jung explained — we don’t lessen it’s power, quite the opposite. We disassociate from it and ‘project’ it out, in psychological terms. We begin to experience a world full of ‘angry’ people as we (over)react to others’ anger.
It may be too early to say definitively that the film is a huge blunder, but alienating a huge part of your audience when you have a near-50% market share, is not something that marketing textbooks would advise. The respected advertising commentator Professor Mark Ritson in Marketing Week described it as “sanctimonious hectoring” and potentially the “worst marketing move of the whole year”.