Here is how to improve your writing — Gary Bencivenga is a Direct response copywriting legend widely considered the world's greatest living copywriter. Even the late Gary Halbert has such respect for him. Let’s dig into some of his lessons: * Be wise and smooth. Let’s be realistic. We have an ego. We like to feel smart and intelligent. But no matter how…

How to properly start the new year — As with everything in life, consistency brings you results, no matter the area of your life you want to change. Health Work Dating Or even family Many things around us were created by someone consistent, like the famous light bulb by Thomas Eddison and his ruthless consistency. Consistency and discipline…

Master the art of storytelling — Storytelling and how we communicate with others have changed drastically over the centuries. From visual stories, such as cave drawings, to writing words. Is it Human nature to tell stories. Storytelling, whether factual or fictional, is an intrinsic characteristic. Yet no matter how many centuries have passed. …

The real “Mad Men” — Not too long ago, I read somewhere, “if you want to become good at something, emulate those ahead of you.” Soon after, I began researching the most prolific copywriters, and that’s how I came across David Ogilvy, the real Mad Men. Reading his work, I learn great lessons about writing…

Create More in Less Time Productivity seeks to improve actions with any of these aspects: produce more with the same resources or produce the same or more with fewer resources. This definition is applied both in companies and in human beings and puts time as the most important factor. So…

It is time to change some habits — If you’ve struggled to get your creative juices flowing, it may be time to look at your habits. Here are the habits and thinking patterns you need to change. Perfection Thinking in terms of perfection is entirely the wrong approach. Nothing is ever going to be perfect. What does even perfect…

An ancient philosophy that helps you make your life better Most of the fear we feel on a daily basis is just mere perception. Fear is created from insecurities, overthinking, or the lack of knowledge on a given topic. Fear can be good or bad, depending on how you react…

It would take you 15 min or less to put them into practice Since covid, the online experience has changed a ton, especially how we consume and buy things. Now more than ever, email marketing has become more critical for any online business. Email marketing doing it right can be…

How a show can teach you about branding — This show about dragons and wolves can teach you a lot about marketing. I decided to watch House of Dragons because I am a Game of Thrones fan. It is an ok show, but I was expecting something else. But in honor of Game of Thrones, I decided to put…