Business 2.0 will not survive without integrating with professional social networks

Our world is shifting, the number of people who use professional social networks is increasing tremendously and the new ecosystem is continuing to boom. Business 2.0 is evolving into version 3.0 and is looking for a way to carve out a place as part of the this balance.

Faced with employees who are already integrated with social networks

“ Companies today cannot demand loyalty; they have to earn it ” says Charles Handy, an organisation and management specialist. Confronted with the evolution of our professional universe and with social networks becoming integrated into job roles, the new business 3.0 has got to move towards the demands and needs of its employees.

When an employee arrives at work in the morning, the first thing they do is read their emails, check the news and surf the internet. Increasingly, they are logging-in to professional social networks: LinkedIn, Twitter, SlideShare and other blogs and content publishing tools. The immediate delivery of fresh news items is curated by the user according to their professional field.

The user feels connected to their contacts and their professional relationships. They are continually developing in their professional sphere, which is constantly changing and as such is transforming traditional training through a daily thirst for learning.

The New World has been discovered, the international borders have fallen, the borders of companies have been reduced to dust. The user is becoming part of an expanding universe. This world is made of communication and sharing.

You have to update your knowledge so you don’t get left behind and in order to achieve it, other experts in your sector are going to help you right from your computer screen.

Now your turn has arrived to start to feed this gigantic base of communal knowledge.

Businesses are transforming themselves and are beginning to hatch.

“If you look at any kind of modern organisation and you start to ask yourself, ‘what’s the main tool of power? You’ll find that it’s information.” (Ricardo Semler).

The 2.0 businesses discovered social networks as a way to reach the masses, directly reaching into the consumer’s private sphere. A 3.0 business is going to have to adapt to the demands of its employees, redefining the internal sphere of its organisation. It’s going to learn to manage a new world of communication with its employees, distinguishing itself by innovation and its contribution to the shared world that it’s building.

It sought to have an impact on the outside world, and grew thanks to the new visibility it provided. An employee has got to be proud to belong to such a company that allows them to move forward. A new form of participatory communication is being launched, HR begins to work with groups of employees. The structure of the company is changing.

Speed ​​and foresight are now standard, the employee will have to manage their constraints so they’re not left behind. The company nurtures its employees taking into account the evolution of their work and their expectations.

It guides them towards a new way of working, at the risk of them disappearing or being marginalized. The employee feels like they are integrated into the strategy of the company by which, they defend the company’s values ​​and its popularity across the internet. It’s a big challenge and new ways of working will be born.

The 3.0 business has integrated itself into the internet

“All things are woven together and the common bond is sacred, and scarcely one thing is foreign to another, for they have been arranged together in their places and together make the same ordered Universe”, Marcus Aurelius.

Professional social networks generate a powerful and innovative network in work organization. The connection in the virtual world has become a vector of collective value creation. It seems that a new industrial revolution is underway to take the planet towards a common destiny.

A new ecosystem has been created right under our noses and companies have become integrated to avoid being excluded. The modern employee has understood the challenges and this new philosophy and has adapted and accelerated their company’s entry into the 21st century universe.

Companies have given freedom to their employees so they can increase their own value.

Thanks to internal development and the increase in company cohesion, the business has the strength to reach new clients.

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