The 5 keys to professional influence 3.0

e-branding, e-influence, personal branding and professional communication entered a new era with the development of social networks. What are the levers that exist today to promote your own personal brand? What are the tricks for boosting your digital and real-life reputation? Five words starting sum-up a very effective recipe.

“We create a meal like a piece of music or an oil painting with its textures and tricks of the eye (or tricks of the palette), chords and notes. Just like music, we speed-up and slow down. In order to make tasting more dynamic, we sometimes recommend an order in which to taste things, which creates a kinetic energy of emotion: we add more spices, increase the acidity and to finish, something sweet and sugary … and there you have it, a few movements are born” Thierry MarxLike the Michelin guide, which awards stars to the best chefs, the modern internet awards its scores to professionals. Klout, Social Authority (Followerwonk), Webmii … measuring ‘e-influence’ has become a significant parameter of communication in the 21st century. Ranking systems such as Traackr or Augure also make it possible to find effective broadcasters and to identify the most influential personalities by topic or industry.

Everything has been put in place to allow professionals to compare themselves with each other, everything has been done to make e-branding a factor that shouldn’t be neglected in one’s career, everything has been done so that the development of the personal brand becomes more important in the coming years and is destined to enter a new era of which we are only just beginning to see the first fruits.

5 C words facilitate the development of personal branding, 5 techniques allow each expert to accentuate his notoriety in his universe, 5 words help to solve this enigma that may seem inaccessible.


“Man can do nothing good or bad only by joining. There is no stronger armor against oppression or more wonderful tools for great works” (Pierre Waldeck- Rousseau).

The effectiveness of participation in the work of professional associations in its sector is no longer to be proven. Working groups, guides, white papers, studies, collective publication, the options are multiple and facilitate the construction of a reputation that can quickly translate into a e-reputation.

A person credibility broadcasts quickly by participating in discussions between experts. The difficulty of penetrating this universe depends essentially on a good mapping of the main associations of its sector then of the capacity to seize the opportunities to be invited. The grail of recognition by his peers is measured by a presence in the decision-making committees and by appointment to positions of responsibility. Being a representative of the profession on a topic facilitates communication and reinforces credibility.


“Our lives are made up of a whole network of inextricable ways, among which a fragile instinct guides us, always a precarious balance between the heart and the reason “(Georges Dor).

Real or virtual networks, the enlargement of circles of knowledge is easier. The more the 1st level will be extended the easier it will be to access the 2nd and 3rd level of knowledge. Useful for solving professional difficulty, useful for sharing information, useful for giving a positive image, those networks are making the integration into the professional world easier. In this mess, which sometimes may seem difficult to understand, the challenge is to identify the “heads of nodes” that facilitate access to new unforeseen contacts. The virtual world, and in just a few years, LinkedIn and Twitter have become indispensable facilitators of the extension of traditional networks. The virtual has its limits, the objective quickly becomes to retransform it in unforeseen contacts IRL (“In Real Life”), because those networks facilitate the connections and the exchanges between their members. In addition to the traditional Clubs, they also allowed the emergence of modern after work gatherings where many professionals take advantage in exchanging their business cards. Those networks are simple to access and opened to new members. By exploring them more, they also allow you to identify the talents and magnetize them.


“A conference is a meeting in which about fifteen people talk for hours about the things they should be doing.” (Jean Delacour).

Teaching in schools or universities, participating in round tables, facilitating conferences emphasize an expert reputation while allowing to share knowledge. Participating in this type of an event helps to confront and interact with an audience. The debate instantness facilitates the confrontation of ideas. One must dare to pass from the ranks of spectators to that of animator, one must try the experience of becoming an orator. The main difficulty often rests on the fear of others’ eyes. Yet few people fail to overcome this first obstacle, and often intervening publicly builds confidence. The first participation in this type of event is generally the result of a fortunate chance.


“The press is the fourth estate of the realm” (Thomas Carlyle).

With the advent of the web 3.0, it has never been easier for a professional to be present in the press. A lot of online and traditional newspapers accept the contributions of experts. Meeting journalists has become easier, as many of them are present on social networks and accept connections. This new universe, accessible with a few clicks of the mouse, facilitates the rapprochement with the media and the press. Usually the difficulty is above all psychological and rests on the fact of not daring to propose an article or to enter into relation with the good relay. Being published in the professional press exposes it to others and there is little “right to forget”. However, in terms of notoriety, publishing propels an expert. To write in the press, to answer interviews, you have to be creative and try the experiment.


“If you don’t have anything to gain by working, you don’t have much to lose doing nothing, choose the most useless positions: advice, expertise, research, studies. And don’t go to the hall without a file under the arm “(Corinne Maier).

The 5th element facilitating the increase of a professional notoriety is to publishing articles under your own name. Books, studies, white papers, the universe of possibilities is limitless and modern tools like SlideShare give you access to an almost instantaneous broadcast and can generate hundreds of thousands of views! Creating, inventing, innovating are right at your fingertips when writing. Generating new ideas, the creation also facilitates recognition in its professional environment and propels to the rank of “author”.

There are probably a multitude of other ideas to increase professional fame. The 5 keys exposed here can cross each other, complement each other, accentuate even more the phenomenon for those who handle them with dexterity. By crossing ideas, an alchemy takes place and those who profit from it can discover a true gold mine. Ultimately, some become modern “influencers” on these new supports.

Alban Jarry

Blog :

Linkedin :

Twitter :

Translation with Sophie Perrin