Conversion Rate Optimization 101

Most of the websites are meant to sell services or products. The first step to do that is attract traffic, and the next obvious step is to convert traffic into your customers. The easiest way to explain conversion rate optimization is that it’s changing little things on your website to get more people to convert. This means they make a purchase when they come to your website.

How to Increase the Number of Conversions

This is of course easier said than done. You need to know what to change on your website or how to identify what you need to change. First decide what you’re going to change be it the headline or a different call to action. Test it out and see what happens. Test the old page with the new page and see the one that gives you more conversions. It’s all a numbers game.

Figuring out Some Things for Your Business

There are a few things you can do to make this even easier. You need to figure out what your goal is whether it’s to get more leads or get people to sign up for your list. Once you determine your goal you need to determine your customer. What are you looking for? Who is your target audience? Once you determine that it will make everything else a lot easier.

Making the Changes

Headlines are important because they are the first thing someone is going to see when they come to your website. Pulling off good headlines that capture your attention and let you know what’s on the site is no easy task. Your headline should convey a sense of urgency and tell the person visiting your website to do something. Make it really easy for the person coming to the site to sign up for the newsletter, people do not like to type in their whole life story. A simple form is a much better form.

Calls to action are some of the most important copy you can put on your site. These tell the customer what to do to buy from you, and these are what leads to the conversion. You should make it very easy for the person to follow to CTA and make it inviting putting it somewhere on the site they would be able to see it.

Practice Makes Perfect

You won’t get it right every single time and that’s why testing exists to help you see what does and does not work. You can tweak something and test it and then tweak something else. Eventually you’ll learn what to change to encourage a lot more conversions and be a lot smarter. If you aren’t sure how to optimize your website then you can hire someone to work with you and give you the tools you need moving forward.

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