Online reputation, better safe than sorry

by Albert Palacci

A company is what users perceive it, hence the importance of their online reputation.
When an online marketing plan is drawn, it is necessary to include a crisis plan with a protocol in which the scope and severity of this in stages, the different actions and actors involved in each defined to Directions, in cases of extreme gravity, the cabinet crisis, which take more drastic action, becoming necessary legal measures.
It is noteworthy that the reputation crisis can be caused by both real reasons as unfounded, the latter may be a strategy of competition, which should identify and delegate to professionals in the field.
While it is true that in most cases the reputation crisis more easily if he has been a good job of marketing online, once bursting with SEO, creating new communication campaigns work, the removal of content and patience, can be resolved.
However, it is not always possible to get away from a crisis of online reputation because if you have made a powerful and it has not been possible to complete removal of harmful content, despite the SEO work, it still appears in Google, so Thus the crisis will be a permanent thing that constantly affect the image of the company concerned, causing users rejection and loss of customers.

One of the most affected by such crises sectors is hospitality, and that due to the high quantity of competitors and search engines, the negative reviews have made great positioning, forcing in many cases, to close even having resolved the cause the crisis.
Recently a court ruling has set a precedent in case law, forcing the withdrawal of Google content affecting the online reputation of a user. A historical fact that radical change and positively manage serious crises reputation. Although, as everyone knows, change the perception of users, after a crisis of reputation, is very complicated and requires a lot of work, time and money that can be avoided with continuous work with online marketing.