PointDrive: LinkedIn’s high engagement bet.
With LinkedIn’s acquisition of PointDrive almost one year ago, it became clear that the Sales Solutions department of the other blue giant was taking more and more shape. PointDrive, a solution that, in its founder’s own words was meant to:
“Enable salespeople to engage B2B buyers in the most innovative and compelling ways possible”
Bill Burnett, former CEO and Founder of PointDrive
And it has. I remember PointDrive before it was acquired and I also remember the quick snapshots we were able to see at Sales Connect 2016 in NYC last year. Doug Camplejohn, head of the Product team for LinkedIn said that we would love the new Sales Navigator + PointDrive combo. He left it hanging at that though, effectively increasing my anxiety level.
Last week I was able to set-up PointDrive for my whole organization. Setting the branding up was easy, uploading “marketing approved” background images too, as well as every other feature admins can touch and play with. It was then time to try PointDrive out before we’d start getting questions from users out there.
I prepared my first presentation. I picked a few videos from my Company, a white paper and crafted a nice message to go on top of it all. The whole thing took me less than 5 minutes and I was exctatic. Composing a presentation was even easier than setting the global functionalities for the whole team. Of course, I didn’t customize this first presentation too much, I just wanted to try it out. I had been waiting for a long time. I then sent it out to some people on my direct team and waited for interaction and feedback.
First impression of people experiencing PointDrive for the first time from the customer perspective? WOW. Here’s some of the feedback I got:
“So nice to see something’s that is not just static content!”
“Is this dynamic html? it flies!”
“Easy to read through, no words wasted and not to many images”
And considering these guys are now the users (as they are part of our business development org), the questions I got right after that feedback were even more impressive:
“Can I see what the person receiving the presentation does with it? Like when it opens it? Or how much time he or she spends reading it?”
“Can I add the content I want?”
“Can clients download the content I share with them through there?”
“Can presentations be seen on any device or platform?”
Answering those questions was even easier than preparing the presentation as the answer to all of them was YES. The usability for both end customer and seller is so transparent and simple that there’s no fuzz around either sending or getting content. No more promotional e-mails. No more copy/pasted InMails. If you are a seller, you can now see what happens (or what doesn’t happen) with what you send. If you are a customer, be sure that most of the content you’ll get will be more appealing: it has too as it forces sellers to think for you.
And the best part? It is absolutely free…if you already have a Sales Navigator license.
You should check it out. #SocialSelling is all about engagement after all and it doesn’t get better than this.
This is the first blog post in a series of three I’ll be writing on PointDrive that will be based mostly on my own experience with the administration and usage of the tool.
Originally published at IT is what IT is.