PointDrive numbers mean more than results: they mean change.
This is the third and final blog post in a series of three I committed to writing. When I started the first one I was just excited about PointDrive and thought I would add my review to the many that were already out there.
Little did I know I was in for a surprise.
Not only did I enjoy the experience but actually found myself advocating for PointDrive’s adoption. The reason is simple: it doesn’t matter if you are a sales person or a customer, it’s easy to use. LinkedIn managed to make the “user” experience extensive as it encompasses admins, users, and customers.new year inspirational quotes It provides all of them with a seamless and dynamic experience. You can read more about user experience in the first two pieces of this series found on IT is what IT is, my blog.
When you are an administrator of any system, ease of use is desired but not always found. It doesn’t how functional or technical the tool you are managing is, the truth is being an admin is never easy. One of the hardest parts is getting statistics or usage numbers that make sense to those trying to figure out ROI.
Good news is you do not need to be an admin to get numbers from PointDrive. The concept behind the reporting seems to be simple: you just get the numbers that mean something.
This might be a little disappointing to data-driven sales people or marketers (who love crunching numbers and plastering them into PowerPoint slides) but wait for it: you still get the info you need. It is definitely less daunting to those who don’t want thousands of metrics thrown at them. That describes at least 3 out of 4 users (sales and marketers) today.
You get what you need: an overview of results and just enough layers of data.
Here’s a very quick overview just to give you an idea of how things look. If you can follow a written description trust me, you’ll love the actual tool.
- 1st layer — My Presentations: your presentation and how many people viewed it. This is accessible right when you go to “My Presentations”. It gives you a great idea on which presentation is doing well and which one you should think about retiring.
- 2nd layer: who looked at and clicked on your presentation. Sometimes getting to that point is hard with other solutions. PointDrive is pretty straight forward, and you haven’t even gotten to “Insights” yet.
- 3rd layer: asset activity on your presentation. Great overview on how well your assets (or content blocks) did. Maybe you added too many for instance, and this is where you see it in the form of click-throughs.
- 3rd layer: viewers. At the same level than the one above only now you see actual names. Who clicked? Where did they click? What device did they use to access your presentation?
- 4th layer: activity by user. You get a “view activity” button right by the name of the person that opened your presentation. That’s where you see what they clicked. Who needs more, right?
Please note that so far, we haven’t even gone to the Insights tab. All of this info is accessible through your presentation, the idea being you get quick numbers out of it.
This is a great solution for those times when you just need to present a 30-second update on how your numbers are doing.
“Am I engaging? You bet I am!” and then you just share some numbers. 3 maybe 4 clicks take you there and there’s no ocean of data for you to navigate. Again, simplicity makes end user’s lives (that being you as a sales rep or marketer) so much easier.
What Insights do you really need?
Just enough. Not that it’s not that important but let’s be honest here: when you send out content in any form there’s a very explicit intention on your end. You are engaging and expect some engagement back. As PointDrive offers a social platform and not a marketing analytics one, information is limited to interaction and actually, engagement.
That is what you get when you go the Insights tab. Just enough information on who’s doing what. The first thing you see when you click on the tab is historical on your presentations in the form of a feed, by day. You can search for specific presentations to see daily activity for that one in particular.
Or you can go to the “stats” tab that will show you quick and simple statistics on your presentations like performance over the past 30 days, and which ones are the most popular ones among your readers.
There’s not a lot more there, possibly because there’s a lot of info you get right out of “My Presentations”.
Admittedly, there is space for improvement on Insights. A dashboard would help. Also, getting full integration on reporting within the Sales Navigator usage panel would be great for instance. That would help downloading relevant Social Selling information out in just one report.
Final thought (singular): It’s gonna be good!
After using and reviewing PointDrive from different perspectives all I can honestly say it delivers. In the world of sales that is very high praise. Sales people can use it without spending countless hours taking on-line trainings. Marketers can as well without much fuzz. Sharing and reporting are easy enough and there’s some room for improvement that promises there’s more to come.
For me the best part was being surprised and enjoying the experience so much. It has been a while since a new tool based on the same old concept leaves me with an open mouth and frozen. It’s not mindblowing. Definitely not magical. It’s definitely not the best tool I have ever seen.
It is engaging. And that’s all we need. After all, isn’t that what Social Selling is about?
This is the third blog post in a series of three I wrote on PointDrive, based mostly on my own experience with the administration and usage of the tool.
Originally published at IT is what IT is.