Alessandro OehyinThe AOThe business behind the UEFA EURO 2024What impact does the EURO have on UEFA’s financials and how does it stack up against the other international football properties of…Jun 13Jun 13
Alessandro OehyinBeyond the ScoreboardF1 Monaco — Accidentally Ending up on a Driver YachtSomehow found myself talking to F1 Driver Felipe Nasr on his yachtMay 231May 231
Alessandro OehyinThe AOThe U.S. is taking over European sportsWhy are there more and more American owners in European football clubs, and why are games and competitions seemingly all desperate to be…May 21May 21
Alessandro OehyinThe AOHow the NFL Draft generates $200 millionThe NFL Draft is the main event in an offseason calendar that ensures the NFL continually engages its fans, maintains full media attention…Apr 24Apr 24
Alessandro OehyinThe AOThe business behind the Masters — leaving $300 million on the tableThe Masters provides a counterintuitive approach to staging a global sporting event, prioritizing control and quality over revenue…Apr 9Apr 9
Alessandro OehyinThe AOHow leagues use international games to boost their revenues and global profileInternational games are a great way for leagues to bolster their revenues, by growing a loyal global fan base and showcasing their…Mar 27Mar 27
Alessandro OehyinBeyond the ScoreboardHow a McDonald’s Cup Got Me to the Euros 2008 Semi-finalsWinning tickets from a tear-off on a McDonald’s cupMar 182Mar 182
Alessandro OehyinThe AOCould Nike and Tiger have built the next Jordan brand?Tiger leaving Nike after 27 years marks the end of an era that could have been more successful than it already was; what limited the…Mar 12Mar 12
Alessandro OehyinThe AODrive to Survive’s economic and popularity impact on F1Drive to Survive has made F1 the trendiest sport in recent years, driving major interest & commercial opportunities to the sport. Today we…Feb 23Feb 23
Alessandro OehyinThe AOThe baffling figures behind the Super BowlBig, bigger, Super Bowl! No other event attracts more eyeballs and sucks up more attention in the US, producing some truly amazing and…Feb 8Feb 8
