Baskerville type specimen. Photo by James Puckett.

Is Baskerville really the most trustworthy typeface you can use?

Graphic designers have always used typography to visually connote written language, conveying aspects like mood, personality and age. Many experiments have shown how different typefaces can make a message more or less trustworthy and appealing to readers. One of these experiments was conducted in 2013 by filmmaker and author Errol Morris and the New York Times. The results show that readers were more likely to agree with an essay if the font used was Baskerville, rather than other fonts such as Comic Sans and Helvetica.

Considering these findings, can we state once and for all that we should use Baskerville…

Alessio Laiso

Product and type design • http://alessiolaiso.com

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