In 2020, even the biggest tech enthusiasts have to admit: the digital revolution is at a turning point. After years of endless euphoria, the techlash strikes back — and we have to figure out how to deal with it. Sure, in the last 25 years alone new technologies have changed…

Marketing and „Digital“: It’s complicated (again). After all these years with exciting new technologies and communication channels, it feels like we are stuck in a vicious cycle that prevents us from making the next, really disruptive step towards the future. I mean, look at the state of Digital 2018: Websites…

Sad, but true: it’s 2016 — and traditional advertisers and digital creatives still don’t get along. It’s like an eternal battle between ‘Mad man’ Don Draper and ‘Mr. Robot’ Elliot Anderson. Just that both are in the same team now and supposed to work together. After 10 agency years I have a theory, why these conflict exist — and how to fix the digital divide in agencies. — The digital divide in agencies