Alexander GlasneckKeep calm: ChatGPT will not replace creativity.Right now, it seems like 2023 already found the next big thing after Web3: ChatGPT. But despite the hype, it will not replace us (yet).Jan 24, 20233Jan 24, 20233
Alexander Glasneck„Be water, my brand.“ How Corona can be our chance to radically rethink marketing.Nightmare or chance: Corona turns the business world upside down. About time for brands to start their digital transformation — or die.Jun 12, 2020Jun 12, 2020
Alexander GlasneckUnfuck digital ! — Why we should reboot the digital revolution.The digital age is at a turning point. Do we surrender to the monster we created — or explore new ways to deal with digital technology?Jan 5, 2020Jan 5, 2020
Alexander GlasneckinBecoming Human: Artificial Intelligence MagazineBrands get a voice — The rise of conversational interfaces.Conversational interfaces enable new ways of interaction between humans, brands and technology — and great marketing opportunities as well.Nov 3, 2018Nov 3, 2018
Alexander GlasneckMad men vs. Mr. Robot: Why traditional and digital creatives just don’t get along.Sad, but true: it’s 2016 — and traditional advertisers and digital creatives still don’t get along. It’s like an eternal battle between…Nov 11, 2016Nov 11, 2016