Alexander Glasneck – Medium

Alexander Glasneck

Alexander Glasneck

Keep calm: ChatGPT will not replace creativity.

Right now, it seems like 2023 already found the next big thing after Web3: ChatGPT. But despite the hype, it will not replace us (yet).

3 min readJan 24, 2023

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Keep calm: ChatGPT will not replace creativity.

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Alexander Glasneck

„Be water, my brand.“ How Corona can be our chance to radically rethink marketing.

Nightmare or chance: Corona turns the business world upside down. About time for brands to start their digital transformation — or die.

7 min readJun 12, 2020

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Alexander Glasneck

Unfuck digital ! — Why we should reboot the digital revolution.

The digital age is at a turning point. Do we surrender to the monster we created — or explore new ways to deal with digital technology?

15 min readJan 5, 2020

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Unfuck digital ! — Why we should reboot the digital revolution.

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Alexander Glasneck
in
Becoming Human: Artificial Intelligence Magazine

Brands get a voice — The rise of conversational interfaces.

Conversational interfaces enable new ways of interaction between humans, brands and technology — and great marketing opportunities as well.

8 min readNov 3, 2018

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Brands get a voice — The rise of conversational interfaces.

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Alexander Glasneck

Mad men vs. Mr. Robot: Why traditional and digital creatives just don’t get along.

Sad, but true: it’s 2016 — and traditional advertisers and digital creatives still don’t get along. It’s like an eternal battle between…

10 min readNov 11, 2016

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Mad men vs. Mr. Robot: Why traditional and digital creatives just don’t get along.

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Alexander Glasneck

Alexander Glasneck

Strategy consultant for digital, brand & CX from Berlin with a passion for tech, travel and writing about marketing in a post-digital world.

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