Alex BookinArcadeUKWhy ‘Augmented Reality’ is dangerousWe need to think more carefully about the language we use if AR is to go mainstreamJan 29, 2020Jan 29, 2020
Alex BookinImmerseField Notes: The Making of A Vixen’s Tale“A Vixen’s Tale” is a combined physical and augmented reality experience inspired by Leoš Janáček’s opera, The Cunning Little Vixen…Nov 2, 2019Nov 2, 2019
Alex BookDo you like wearing glasses? Soon you’ll have no choice…Technologists agree: glasses will be the centrepiece of immersive living. What if you don’t like wearing them?Oct 24, 2019Oct 24, 2019
Alex BookinArcadeUKWebAR is on its way — and it’s going to change everythingWhat is WebAR, why is it important, and what effect is it going to have on the role of AR in everyday life?Sep 12, 2019Sep 12, 2019
Alex BookinArcadeUKHarry Potter: Wizards Unite — first look and reflectionsA first look at Wizards Unite by the CSO of Arcade, the digital practice that uses immersive technology to connect people to placeJun 21, 2019Jun 21, 2019
Alex BookinArcadeUKIntroducing the Experience Matrix — what does it tell you about your engagement strategy?Location-specific play, driven by immersive technology, is putting movement and proximity at the heart of the experience. Alex Book…Apr 2, 2019Apr 2, 2019
Alex BookinArcadeUK“Play is a fundamental part of life.”Sten Duindam is one of our hugely talented AR developers. We asked him to share his thoughts on the tech landscape…Jan 24, 2019Jan 24, 2019
Alex BookinArcadeUKAugmented Reality & The Great Screen Debate5 principles for responsible AR to address screen time phobiaJan 7, 2019Jan 7, 2019
Alex BookinArcadeUKReady Visitor One…?Why it’s time to say goodbye to the ‘visitor’, and hello to the playersNov 30, 2018Nov 30, 2018
Alex BookinArcadeUKHow does a place become playable?The confusing idea that makes sense of ARNov 29, 2018Nov 29, 2018
