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…t the point John decides he’s interested in a bicycle, throw some content his way, and make a sale. Easy peasy, lemon squeezy!
· The Law of Diffusion on innovation breaks down to 2.5% innovators, 13.5% early adapters, 34% early majority, 34% late majority and 16% laggards. If you want mass-market success, you have to achieve a 15–18% tipping point.
This is one good way to build up your professional portfolio, build trust with more people and then transform into an ongoing profitable business.