How to Devise a Winning Social Media Strategy

Having a dynamic and effective social media strategy can help further the goals of any size or type of business. Many brands fail to capitalise on the enormous potential social media possesses by neglecting to devise a long-term plan. These five tips will help you create a practical and potent social media strategy.

1. Take stock

Firstly, you need to know what you’re working with. Take stock of your current social media accounts and analyse the effect they’re having on your business. It is vital to know your current social media standing so that you can assess what works and what needs to change.

Gather as much data as possible on your current social media output so you can accurately gauge the impact of any changes you make. Document your follower counts and engagement levels across all platforms on which your brand has a presence. You can also make a list of your competitors’ social media accounts so that you can compare and contrast it to your own efforts.

2. Define your goals

Once you have a keener understanding of your current social media strategy, you can start to outline what you would like to achieve in the future. Define the objectives you would like to achieve through social media and put them into writing. Every successful social media strategy is…