Jul 30, 2017 · 1 min read
Hi Lucian Tan, thanks for your note. Great question. In the real world I would have flown to Singapore, KL or other SEA cities to test there. Given restrictions, I decided to focus on matching the target interviewees based on similar meta characteristics (young, professionals, digital natives etc.) of personas. I decided to do live interviews, rather than do a remote testing over Skype, given the limitations of picking up soft unspoken cues interviewing remotely. I chose what I judged the better of two imperfect worlds. If I had more time, I would have done follow-up testing with actual SEA-based personas.
