Why I’ll Never Write for 30 Days Straight: The Concept of Adversetising

It’s just not my style. I have better things to do — to be honest. And I hardly ever say never, but I’m pretty sure about this one.

The only thing I’ve done for 30 days straight ever is eat chocolate.

I may have even skipped brushing my teeth.

Did I get your attention now? Because, I feel more comfortable injecting humor and obvious pick-up lines or personal anecdotes than inflated words, lies and repetitive in-your-face promotions.

So, you will see no such campaign from me — not 30 days, definitely not 60, I doubt even seven. Because, even if you told me the 30-days-straight campaign will bring me fame or fortune, I still don’t care. And I’m not snobby or lazy — in fact I may be just the opposite. This methodology to win fans is just not authentic to me — and it’s results are often detrimental. I don’t want to add ambiguous content to an already quantity-over-quality driven internet, an over-saturated place that is often hindering and unproductive. This is all part of the phenomenon I have named adversetising. Here’s my definition:

Adversetising (n): using marketing techniques such as misleading information, ambiguous or exaggerated speech to fool customers into counterproductive societal behaviors which can ultimately be detrimental to the advertisers themselves. As if said advertisers employees do not live in the same world in which they are advertising.

I’ve read that blogging is 20% writing and 80% promotion — what a sad stat. Actually, I’ll be writing again — when I feel like it — about how professions are losing their value and integrity because anyone can be “good” at anything with good marketing. It’s a rat race. In fact, this post was inspired by the friend who told me about Medium and suggested the idea of a 30-day campaign.

And this is my response, because you know what, some days I just don’t feel like writing here. I haven’t written in days and this is my fourth post today, Christmas Eve — probably the lowest reading day of the year. And I don’t care because I just feel like writing (I have my own theory on why I write on such days.)

I can only hope that one day things settle down and we go back to the time when skill and real talent were given the value they deserve.

When it wasn’t about who got lucky, who knew someone, or who was clever. I will do my part and not be a ‘30-day puppet’. I’ll be myself — and I’ll be happy. And you can be whoever you want to be for however long… heck let’s all do something for ourselves and join the 100 day challenge — clever virality indeed. I truly do hope you find meaning every single one of those days.

And maybe one day my Thirty-Days-Not-in-a-Row-Campaign will go viral.