Why do academics and PhDers carefully choose useless titles for articles and chapters?
Writing For Research
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What are some ways to think about clear titles for inter/transdisciplinary work (yes, some PhDs do this, even in conventional departments)? E.g. work on a technical domain which is carried out exclusively through social science methods. Determining the primary audience for research work is not so simple, and being able to write a good title for an amorphous audience is non-trivial.

How do we attack the problem of word annexation? I research built-environment architecture, but the word ‘architecture’ is now so often used in human-computer interaction/UX and computer software research that these will drown most built environment results.

Great piece, thanks for writing.

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