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While I appreciate this notion, I think it’s a bit of a stretch. As a product designer with a varied educational background (traditional BFA and MA + tech bootcamp + on-the-job + freelance), I agree that a traditional graduate degree in design doesn’t satisfy this unique and relatively new job type. However, some foundational design education is difficult to learn virtually. So much of it is about critique (both giving and taking) and collaboration. But, I completely agree that this role is as much a business one as a “design” one. It’s also an engineering one in many cases — or at least an engineering-thinking one. I wonder if we need a new name altogether?

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