All Ears automatically monitors broadcasts, but what does “automated monitoring” mean exactly? And how does that compare to how other organisations monitor content from TV, radio, podcasts and YouTube?

Traditional media monitoring — an outdated process

Monitoring of media is nothing new, having already started as far back as the 1950s. During that time, the process was a highly manual one — undertaken by humans with scissors, cutting out articles from newspapers, and transcribing important radio broadcasts with a simple typewriter.

During the 90s, like many things, this process went digital, and today there are few in the media monitoring industry that manually read and cut out articles from newspapers.

Despite this, it took some time for the monitoring of radio, TV and other audio media to be digitised. In fact, many media monitoring companies today…

As Head of Communications at Svensk Handel, a trade federation representing businesses across Sweden, Hans Tjerström is responsible for the organisation’s media monitoring efforts. In doing so, he has to have one foot in the media landscape of today, and another foot in that of the future.

Svensk Handel’s aim is to advocate for better trading conditions for business owners in Sweden. Since the beginning of 2016, they have been clients and active users of All Ears.

-It is important for us to stay at the leading edge of technological developments around how to best monitor media channels for news…

Max is a popular Swedish burger chain which started operations in 1968 in the town of Gällivare in the far north of the country. Today its burgers are enjoyed in over one hundred restaurants not only in its native Sweden but also around the world in far flung countries such as the United Arab Emirates.

A key to the company’s success is ensuring it keeps up with changing trends in how businesses communiecate with their customers. …

Content that was once in the hands of only marketing and PR agencies is now in the hand of online influencers. In order to succeed with marketing through influencers on YouTube and podcasts, you need a long term and trustworthy relationship.

Ever since blogs first became a norm in online communication, companies have been working with their authors to market their brands and products.

It was only in 2016 that “influencer marketing” first became an accepted term. Influencer marketing is a method of gaining exposure for a brand or business through paying authors of content on social media.

Through their…

Social media makes it easier than ever for companies to keep an eye on what is being said about them. Listening though is just one piece of the puzzle — the other is actually interacting with your audience. By interacting with your audience when you might get bad feedback or other bad PR, you can rebuild trust with those customers, and turn a bad situation into a good one.

Respond to criticism as soon as possible

As they say, bad news travels fast. Responding as soon as possible when someone says something negative about your brand is as important as what they are actually saying. Be sure…

This article was originally published in the Swedish tech magazine Breakit.

H&M, like many brands, wants to keep a close eye on what is being said about their company — even in podcasts and on YouTube. Recently the fashion powerhouse engaged the services of All Ears, developers of a new tool which helps business keep an eye on what people are actually saying about them.

All Ears started operations during 2016, and from there has kept on growing. …

All Ears

We monitor thousands of podcasts, YouTube, radio and TV episodes to find out when your brand is mentioned.

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