This NYC Startup Is Redefining Fitness in the City

One of your resolutions this year was to get into shape and, this time, you really meant it.


But you know that you’re not going to get to the gym all the time; that having a personal trainer is helpful, but expensive, and you don’t always want to do the same old thing all the time.

Fitnescity is simplicity for people who want to work out, but where and when and with whom they want to do it. Fitnescity’s plan is the change the way people work out by offering a monthly pass that they can use to do a variety of workouts, and with a variety of personal trainers, in the location of their choice: home, office fitness center, the park.

Cofounder and CEO Laila Zemrani tells us how the company is changing workouts.


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