During the recent 2019 NHL Draft, teams around the league took to their digital platforms to find new and innovative ways to engage their fans. First, teams had to build up the anticipation through creative posts highlighting the impact the draft would have and the excitement their fanbase should feel…

It cannot be understated how focused Maple Leaf Sports and Entertainment (MLSE) teams are on the fan experience. From engaging digital campaigns to their continued focus on technology and innovation, each team cares about creating the best experiences for their fans. Recent examples of this can be seen through their…

Ticketing data has long been one of the most important sources of information to help teams target and retain their most valuable fans. Traditionally, the ability to activate on this valuable data source has been limited to email and other more established channels. …

The Patriots Hall of Fame presented by Raytheon is an exciting, innovative, and interactive museum experience perfect for Patriots fans of all ages. And this year, it just got better. Derived from their continued focus on improving the museum’s fan experience, the Patriots began complementing their museum tour with interactive…

Like many successful sports teams, the San Jose Sharks operate at the intersection of fan expectations and digital transformation. In fact, Sharks’ president, Jonathan Becher, recently spoke about his team’s continued focus surrounding fans needs and fan engagement. A prime example of this can be seen in the Sharks’ Goal…

Successfully engaging your fans on digital is not an easy task. Yet the Pittsburgh Penguins make it look effortless. In fact, Adweek examined the social media profiles of all 31 NHL teams and found that the Penguins are finding tremendous success on social. In fact, CrowdTangle data shows that since…

Fred Villarruel’s title at the University of Notre Dame may be Digital Platform Manager, but if it was up to us, it would be Mobile Marketing Wizard. In the last 30 days, Villarruel has created mobile app content for a variety of Notre Dame Athletics teams, from football, men’s and…

Author Ethel Watts Mumford once said, “The doors of opportunity are marked “push” and “pull.” That could not be more true with regards to the opportunities that exist today with mobile marketing. Here’s how the Los Angeles Chargers pushed and pulled their way to mobile marketing success this past season. …

Team Canada is comprised of some of the nation’s greatest athletes each competing on the world’s greatest stage, putting on an incredible display of athleticism. Heading into the PyeongChang 2018 Olympic Winter Games, Team Canada was determined to find new ways to promote their athletes in engaging ways on digital. …