Allison FriedenAre Yearly Content Calendars In The Rearview Mirror?For years, PR and marketing practitioners have taken the better part of Q4 to plan out their following year communications strategies.Aug 26, 2020Aug 26, 2020
Allison Frieden3 Areas Marketing Shouldn’t AutomateWe can get anything we want with the touch of a button. So, it’s no surprise marketing automation has become a major component of…Aug 25, 2020Aug 25, 2020
Allison FriedenMarketing’s Martech ProblemIf you optimize for everything, you actually optimize for nothing.Jul 19, 2020Jul 19, 2020
Allison FriedenHow Political Pheromones Run U.S. Elections“Political pheromones” was a term thrown out in the middle of FiveThirtyEight’s “How Divided Are Democrats?” podcast.Mar 14, 2019Mar 14, 2019
Allison FriedenPracticing The Marketing Tactics PreachedLooking back into my early years, I’ve wanted to be a writer ever since I was 12 years old after reading my first John Grisham novel, The…Mar 13, 2019Mar 13, 2019
Allison FriedenDear Social Media: We Need to TalkOver the years, we’ve had our ups and downs.Mar 10, 2019Mar 10, 2019
Allison FriedenHow to Change Up Your Promotion Strategies Without Press ReleasesThe other day, I was in a job interview with a co-founder of a local venture capital firm and was struck by his thoughts on press releases…Feb 13, 2019Feb 13, 2019
Allison FriedenThe Mid-February Flip — Running Actually Works!So, I didn’t have makeup on today… which means there will not be video this week of my pretty face.Feb 12, 2019Feb 12, 2019
