Tangled in a Web of Lies: The Secrets Behind Hair Care Adverts
“Use so-and-so for longer, better, and stronger hair!”
“Luscious, silky locks are just a wash away!”
“Be beautiful, be smart!”
Time and time again, we’re greeted with tall, beautiful models on our TV screens. With their luscious, silky, and flawless hair, they’re able to capture our hearts.
“Wow, I wish I had such beautiful hair!”
“I’m going to purchase that product!”
“OMG, her hair is LOVE!”
But the magic on the screen soon diminishes and turns into a nightmare when you bring such hair care products home.
Frizzy, waxy, unruly hair, full of knots! That’s how your hair ends up. Each strand’s texture is unrecognizable, as you try to make sense of what’s going on.
But that’s not what the advertisement promised!
That’s what you think to yourself. You let out a sigh and toss the bottle in the bin. Another hair care product, another failure.
But why do the models in these commercials have flawless, to-die-for hair? The answer is simple: a few marketing magic tricks!
The World of Advertising: Why It Won’t Make the Cut
A lot of work goes into developing storyboards and creating a lucrative commercial. That’s why there’s an entire team that’s credited for its hard work.
From the cameraman to the video editor, to the makeup art and stylist — there are several people that are responsible for the magic you see on your television screen.
Here are a few secrets behind the tricks used to cast a spell on us by such commercials:
The Shining — Behind that Flawless Shine
Behind every shining hair is a stylist and salon that preps the model’s hair for 2 to 4 hours, using shine serums, gloss, protein treatments and a lot more. Adobe Photoshop is also immensely helpful in this department.
The commercials tell us that this is achieved through the conditioners, gels, and shampoos they offer. This is simply false.
The Beauty Behind Cascading Waves
During prep time, every model’s hair goes through treatments and serums and afterwards, there’s a technique called “curling” used that makes their hair silky, soft, and smooth.
Then during the shoot, special fans are used to blow their hair so that a “cascading waterfall” effect is created. For posters, Adobe Photoshop or Gimp is used.
It’s heartbreaking being deceived, especially when you think you’ve found “the one” for you. But while commercials for hair products are not what they seem, it’s best to opt for natural ones.
Without any harsh chemicals and false advertisements, Allurials offers fragrance-free conditioners and organic oils to help prevent hair damage. Visit their website to learn more.