Case Study: Yoma

Alta
4 min readMar 11, 2023

Meet Yoma, your new best friend when it comes to finding learning and job opportunities while showcasing your skills. Yoma was designed specifically for young people who are eager to make the most out of their talents and interests.

The project brings together approved opportunity providers and offers a platform to create visibility for their respective opportunities. Youths are able to complete the opportunities and store these verified skills and qualifications in their digital CV backpack.

Yoma Technology

The technology is based on a self-sovereign identity (SSI) model, which leverages verified credentials that represent skills, education and work experience. A verified credential enables third parties to verify the validity of the credential, improving the legitimacy of the digital CV.

As a result, Youth are offered a portal to navigate various opportunities, and upon completion receive a verified credential. These credentials, along with self-attested information, form their digital CV.

This offers Youth a blockchain-verified digital CV, which increases validity, and therefore employability.

My role

Product Design Lead

Methods

  • Stakeholder and developer collaboration.
  • User research.
  • User journey mapping.
  • Wireframe and interactive prototype.
  • User interface design.
  • Developer collaboration to implement new UX flows and UI.

Discovery

  • We gathered regular requirements by having discussions and workshops with country offices.
  • We conducted user interviews and regular testing with Yoma youth.
  • Additionally, we collaborated with third-party user research initiatives, such as the Vienna University of Economics and Business, to design for privacy.
Partner workshop

The Yoma Persona

In partnership with the Trust Over IP Foundation, we focused on creating a persona centred around Inclusive Design. This means designing for human diversity in terms of ability, language, culture, gender and age.

Keeping the above research in mind, we redesigned the Yoma experience with the following features:

Personalisation

Youth can personalise their recommendations based on their chosen learning journey, and search for opportunities by topic.

Recommendation and categorisation

Skill match job opportunities

Jobs are now recommended based on your skills match and learning pathway. Job categories are also available to help guide you and see what skills are in demand. If you don’t have the necessary skills to apply for your dream job, Yoma can recommend opportunities that will teach you those skills.

Recommended job opportunities and skill match

My Learning Pathway

Yoma can help guide you on your journey to your desired career path outcome and the opportunities that will get you there.

Learning pathway

Verified CV

Stand out as an applicant with a verified CV of work experience, qualifications, and opportunities.

Verified opportunities

Opportunity Partner Portal

As an opportunity provider, you have the following features available:

  • View and manage current opportunities.
  • Add new opportunities.
  • Manage and verify successful participants.
Jobs dashboard

Participants

View participants across all opportunities or search and filter by opportunity. If necessary, applicants can be batch approved.

Participant dashboard

To be a successful candidate for a job, you need to adhere to the verification policy requirements set up in the Super Admin Portal.

View credentials that matched the Verification Policy pre-requisites

What made the project challenging

  • Working with new technology and its associated constraints.
  • Not using overly complicated jargon that might confuse platform users.
  • Working with multiple country offices with different requirements.

What made the project cool

  • Advocating for data privacy in a world where identity fraud is rampant.
  • Access to UNICEF partner contacts for information gathering and learning.
  • Working with the Trust Over IP Foundation to feature Yoma as a working SSI use case.
  • Getting to know the unique challenges of Yoma Youth and overcoming them with technology and innovation.
  • Being the brand custodian for Yoma and maintaining a consistent brand presence, attributes, and tone across various public-facing media.

Thanks for reading!

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