“Go where the fish are”

In the last month, I’ve gained nearly 100 followers on Medium.com.

Most of them have come in the last week since I was given “top writer” honors in Health.

I haven’t been writing content exclusively for Medium. I’ve been republishing stories that I’ve posted elsewhere, such as in this Thoughtletter and on my blog. But more people are discovering my writing because of it.

This is a strategy known as “repurposing content.”

It’s all about leveraging the work you’re already creating and it’s something I wish I had started doing MUCH earlier.

Still, I’m very grateful for sites like Medium and Quora that have massive audiences and help give people like me more exposure.

Medium, in particular, is a great platform for writers to be on.

The engagement is very high and people are actually there to discover good writing and reward it with their time and attention. In the past week, I’ve had a couple of people highlight sections of my writing, which is such an honor.

Thank you so much, Roy and Ayesha.

So, here’s my practical thought of the day for you to take action on:

If you are a writer, artist, or creator of any kind, don’t wait for your audience to find you. Go find them.

Ramit Sethi says when you are first starting out, the best way to gain traction is to create remarkable content, but also to “go where the fish are.”

It’s much easier to sell your products on Amazon where there are already millions of buyers.

It’s much easier to have your writing discovered on places like Medium than on your brand new blog.

The fish are already there.

Or in the words of Chazz Reinhold in Wedding Crashers, “It’s not even fair. It’s like fishing with dynamite!” (In animated Will Ferrell voice).

If you are a creative person, what are you doing to repurpose your work and go where the fish are? Leave a comment and let me know!

If you know someone who would enjoy this Thoughtletter, please forward it to them so they can join the thought party.

Thanks for reading,


P.S. You don’t always have to repurpose written content on writing sites. I’ve been experimenting with repurposing my written content on Instagram as well. Stay tuned for results…

Currently reading How to Fail at Almost Everything and Still Win Big by Scott Adams

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