It’s Just Easier Not to Cook Sometimes

It’s 5:30ish and you just ended your work day. It was an average day, but like any average day, your to-do list was demanding. You’re tired and a glass of Cabernet is calling your name. The first thing on your stomach is food, the last thing on your mind is preparing said food.

Suffice it to say, it’s just easier not to cook sometimes. You get to the point when you begin to seek convenience over nutrition, saying to yourself, “I could just eat that last can of black olives in the pantry.” Similarly, it’s just easier not to create sometimes. When I’ve had a long day, I don’t always feel compelled to whip up a fabulous dinner. When I’m deep in client work, I don’t always want to create for myself. I’m sure you can relate.

Because in reality, deciding to cook, isn’t just deciding to throw a few ingredients in a pan and saying “Voila!” appeasing your stomach and your family. Making the decision to cook, means making the decision to think (or find) some magical dish to make, driving to the store, spending time navigating through the droves of other shoppers battling the same exact struggle, waiting in the checkout line, getting back in the car along with the rest of those in rush-hour traffic, putting the groceries away, just wanting to sit for 5 minutes, remembering you forgot to do something at the office, stressing about that for a few minutes, prepping the meal, doing the actual cooking, eating the meal, doing the dishes. That can be a bundle of exhaustion. And on top of that, there’s not a guarantee that the people you’re cooking for are going to like what you’ve made. Even if you have a solid track record.

When it comes to creating, the struggle is about as real. It took me 19 headlines and 19 corresponding introductory sentences to get to this one. It took me 19 different ideas to get to one I felt I could complete today. Why? I didn’t know where to start. It seemed daunting and overwhelming. Like ordering take-up would just be easier. Like just continuing with the normal way I do business instead of trying to grow it would be better. There are so many ingredients that I didn’t know how to compile them into a cohesive dish. There are so many tasks I have to do to keep my business operating that coming home and creating more seemed like a mountain I didn’t feel like climbing.

At some point you make the commitment to the process. You make the commitment to the choice to cook and all that comes with it. You make the commitment to the process of creation, to the choice of growth, and to allowing content creation to become a core part of your business–something you can enjoy, like cooking. And I’ll be the first to say that isn’t always easy.

It’s tiring, I get it. But you have to eat to grow. You have to eat to stay healthy. You have to create to keep your business from stagnating. And with creation, you can also nourish your clients, adding value to the work you already do for them. Creation, just like your average dinner, doesn’t have to be a gourmet meal. The point is consistency–consistently nourishing your body, mind, and your business.

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