On July 26, 1990 the historic Americans with Disabilities Act (ADA) law was signed into effect in the USA. However, in 2020 there are still aspects of everyday life that remain inaccessible. Unfortunately, one of the most overlooked areas remains inaccessible but is needed now more than ever due to the Covid-19 pandemic.

Your website is SEO friendly, engages your audience with well designed user flows and experience, and has a beautiful hero photo of a smiling child. But is it accessible?

Accessible websites are visually designed and programmatically developed to work for all people, no matter their ability.

Image for post
Image for post

Before…

Image for post
Image for post

Whether your website is educational, nonprofit or commercial, you hope to draw a broad audience. No doubt you invest in SEO and keep an eye on the search result ratings to see how well the site performs. Yet there is another very important issue you must not neglect — making web content accessible to all. It requires much more thought about site organization, fonts, and the use of audio and visual aids. You also need to make content easy to access from mobile media as well as desktop computers.

So why is web accessibility important?

It is a matter of necessity more than choice.

If you…

Image for post
Image for post

The novel Coronavirus continues to wreak havoc across the globe. Here at AmDee, we realize that as organizations and nonprofits you may be stretched past your limits.

So, we are here to help.

Your website provides information and resources in this time of uncertainty. But is it working for everyone who needs it? AmDee has always believed that content should not be dependent on a single sense or ability. Below is a list, in order of easiest to fix to most complex, of items on your website that need your immediate attention.

  1. Alt text for images As you are uploading…

Contributed by Mark T.

I’m a veteran of small staff associations, and one of the challenges leading small organizations is not having specialized staff on your team. In a small shop, I wear many hats and rely on vendors in areas where the organization doesn’t scale.

For instance, I’ve outsourced accounting for years, and at this point, finding a firm is straightforward. From experience, I know what I need in an outsourced accounting firm.

However, finding the right digital marketing agency remains difficult. Too often discussions with new agencies get too far into the details of content management systems, SEO…

Image for post
Image for post

Summer is coming and we all know what that means: lazy afternoons at the pool, evening BBQs, the scent of sunscreen, the packing of suitcases, and the ever-growing pile of work that still has to be done.

Staying productive in the summertime can be tough. After all, we want to take a break, enjoy our vacations, and spend more time with friends and family when things start to heat up. But work doesn’t stop just because the icy weather goes away.

So, if you want to stay on top of things and enjoy the warm summer months, you have to…

Image for post
Image for post

It’s summertime (finally) and whether you’ll be going on vacation to the beach or staycationing in your city, the AmDee team hopes you’ll take some time this summer to engage in some leisure reading.

Image for post
Image for post

While it is tempting to think that after creating and launching a website that you are done, that would be inaccurate.

Once your website is live you need to get eyes onto your content. This is done by optimizing for Search Engines, in a practice called SEO. There are a lot of things that can be done to improve SEO; most common among them are link building, creating SEO optimized content, on-page SEO improvements, as well as others.

But, there is another factor that is also very crucial for improving your website SEO. …

Image for post
Image for post
Image by tookapic from Pixabay

How to Maintain Productivity and Professionalism Despite At-Home Distractions

There’s no point beating around the bush: Working from home has its fair share of distractions. Whether you have children, pets, or an annoying neighbor who seems to only mow his lawn when you’re on an important call, it can be really difficult to balance at-home life with work life — and not sacrifice your productivity.

Take this BBC News interview, for example. A professor’s live newscast went viral when his children crashed the interview. …

Image for post
Image for post
Featured graphic by kvrkchowdari at Pixabay

These days, the key to success, whether you run a nonprofit organization, an online business, or an eCommerce shop, is anticipating people’s needs and identifying the micro-moments your target audience is most likely to experience. After all, 76% of consumers expect companies to understand their needs and expectations.

Adding to that, those same 76% of people claim that leaving one brand for another in search of a better experience is easier than ever.

Knowing what people need and when, and then delivering it right away after finding out, is how marketers are going to push themselves ahead of the competition…

Image for post
Image for post

It’s that time of year again.

The day celebrated by people across America who rejoice in the recognition of bicycling to work!

Ok; rejoice might be too exuberant of a word. But today is officially Bike to Work Day (BTWD) and that makes me happy.

According to a 2010 survey 40% of trips within the US are 2 miles or less, so using a bike is a healthy (and enjoyable) alternative to car travel.

To entice people to set out by bicycle many major cities offer freebies such as t-shirts or the chance to win a new bicycle should you…

Elyssa Respaut

Remote project manager for AmDee focusing on making the web a more inclusive place, cycling and drinking coffee — not at the same time.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store