What I Think Of SEO In The World Of RankBrain & Semantic Search
This post is my response to an article by Mašha Maksimava of SEO PowerSuite on the topic “On-Page SEO in 2017: How to Optimize for RankBrain and Semantic Search”. Here’s the link to the post.
I recommend reading that post before reading this one.
I agree with the idea of creating separate pages for different search intents. It works better in terms of both rankings and conversion. True that.
But, don’t you think it’s actually a good idea to combine 2 search intents that are closely related and create content around it?
For example, the second and third group of the search intent from the table of the people who are looking for vinyls.
Though both are searching with a tiny different intent, the ultimate or final intent they both have is to buy cheap vinyls. So, why not combine them by making them into two different sections?
I believe it’ll be a much relevant page in the eyes of Google. And it doesn’t hurt anyone, does it?
The Key-phrases Hunt
And about leveraging the Autocomplete and Related Searches? Spot on!
I never used any software to do that before. But the SEO PowerSuite Rank Tracker seems like a handy tool.
I really love the idea of keeping Meta-Relevance in mind. That’s one other thing I used to manually do. I guess SEO PowerSuit has already made it to my BUY LIST.
Becoming a Knowledge Graph entity?
It’s something I never thought of taking seriously. I hate to admit it that I was just being stubborn and should’ve put some time learning about it. Sounds like a great idea to me.
And Masha Maksimava, thanks for teaching me how to use the Search API.
Oh yes. UX, Baby!
Sadly, user user experience signals and the whole objective of improving conversions are something a lot of SEOs underestimate.
I’ve personally seen a lot improvements in rankings (and of course, in conversions) after pushing UX up in the priority list while doing an SEO project.
Some calculated assumptions of your target audience’s interactions (at least to start with) and A/B testing works like a charm.
At the end of the day, it’s simple. Research on what exactly are they searching for and looking for. (They are two different things). Create the best shit and put it out there.