Strategic Communications Ad Copy
Trails and Rails Year Round
Winter sports shouldn’t be limited to just the winter. Enjoy skiing, snowboarding, tubing, and countless more activities at Snowflex. Don’t just take our word for it. Come shred on our four season slopes exclusive to Liberty University. See you there!
Take a Break, Take a Bite
All that studying calls for a snack break. After a long day of classes, unwrap one of 45 Little Debbie treats. Give your brain a boost and treat yourself to your favorite snack. From Oatmeal Pies to Zebra Cakes, you’ll be sure to find your perfect after class treat. Go ahead, you earned it.
Chicken of the Sea Radio Ad
SFX BABY’S HEARTBEAT ON MONITOR.
DOCTOR: LOOKS LIKE YOUR BABY IS GETTING STRONGER
PREGNANT: REALLY DOCTOR? I WANT THE BABY TO BE AS STRONG AND HEALTHY AS POSSIBLE. I’M JUST NOT SURE IF I’M EATING RIGHT.
DOCTOR: YOU SHOULD EAT CHICKEN OF THE SEA TUNA.
IT’S AN EASY WAY TO MAKE SURE YOUR BABY GETS ALL THE NUTRIENTS THEY NEED.
DOCTOR: YOU CAN PREPARE IT IN TONS OF WAYS.
TOP IT ON A FRESH GARDEN SALAD WITH CRUNCHY LETTACE AND JUICY TOMATOS.
OR SPREAD IT ON A TOASTED SANDWICH WITH MELTED CHEESE.
PREGNANT: MMM…YOU’RE MAKING ME HUNGRY
NARR: CHICKEN OF THE SEA TUNA IS MADE WITH ALL NATURAL TUNA AND IS LOADED WITH NUTRIENTS TO MAKE YOUR BABY HEALTHIER AND STRONGER.
SFX CHICKEN OF THE SEA JINGLE.
Humane Society Direct Mail
Visuals: Looks like an announcement card for a baby. Picture of a kitten wrapped up in blankets looking at the camera. Picture: top, center. Headline: above picture. Copy: below picture. Lynchburg Humane Society Logo: bottom right corner
Theme: Adding a new member to the family.
Target: Mothers with children over 5
Congratulations! It’s a Cat
Bring home the newest member of your family. Lynchburg Humane Society has over 100 cats looking for some loving. We know there’s one special kitty just waiting to become part of your family. You can give a cat a home and a place to be loved. Come adopt a cat and start making memories today.