Creating Lifelong Customers Online
Building your online business has you hyper focused on gaining potential customer’s attention. At this point you will try anything! Flashing lights, videos, blogs, Facebook, Twitter, the list goes on and on. If it has social in the description you are there pushing your business. You probably know all the tricks and tips handed out by the gurus to grab the attention of a consumer. Now what?
While grabbing the attention of the a customer is exceedingly important once you get that attention you have to be able to keep it on you. Every day there is someone trying to steal you customer away from you. Someone is out there right now making a business plan based on your failure. If you can’t figure out how to keep your customer you play right into their plan.
- Customer service. Now more than ever consumers demand customer service that goes above and beyond. It is no longer enough to be okay or satisfactory, you must wow. From the first impression your customer gets of your business to the final delivery of product the process has to be seamless. When was the last time you “mystery shopped” your own business?
- Emotional attachment. The best way to keep the attention of a consumer is to create an emotional attachment. Why should they come back to you over the guy down the street? The experience of buying from your company should feel personal. Your buyer should know you, not just your company. When you create an emotional attachment you increase your chances of creating a lifelong customer.
- Negative reviews. Negative reviews are the most important reviews you will ever receive. Too many business owners get immediately defensive when receiving a negative review. That review allows more potential for growth within your business than the positive review ever will. Negative reviews show you exactly where you can improve and also gives you the chance to show off how your business handles issues.
Whether you are working to create an online business that will replace your current 9–5 or working to build your online business to a multi-million dollar operation customer loyalty should be a cornerstone of your business plan. Without customer loyalty you will never have sustainability within the marketplace. Develop a plan that establishes a loyal customer base and the growth potential is limitless.
originally published at theamazingtasteblog.com