The five hidden gems of the Amazon Vendor Program

Jérôme de Guigné
Jan 21 · 2 min read
Me, talking about this stuff at White Label World Expo London

Do you sell on Amazon? Are you a Seller, or a Vendor — and whichever one it is, is it the best fit for your business?

An Amazon Vendor sells their products to Amazon, which customers buy under the Amazon brand.

The Vendor Program has costs to it, but there are lots of benefits — including what we consider to be the ‘hidden gems’ of being a vendor.

There are five hidden gems — and here they are.

  1. Protect your distribution

As a Vendor you sell to Amazon, and Amazon sells to your customers. So you don’t appear to be selling directly to consumers, which for some types of products can be critical.

Customers trust Amazon — so for many retailers, becoming a vendor is a great way to build sales, as well as guaranteeing your distribution.

2. Easy pan-EU expansion and savings

The cost of pan-EU VAT registration is around €10K a year. But if you become a Vendor you get access to the whole of Europe (or North America) without having to open VAT accounts to have one-day delivery.

So you can make savings and reach all European customers at a much lower cost.

Here’s a video of me at White Label World Expo London talking about that:

3. Protection against suspension

If you’re a Seller on Amazon rather than a Vendor, and Amazon finds an inconsistency in your account, it can simply suspend you from selling from one day to another. But as a Vendor, your account cannot be suspended.

Here I am again:

4. Benefit from special programs

Amazon has several special programs including the likes of Amazon Pantry and Amazon Showroom, which you only get access to when Amazon is selling your product.

Here’s me with an example, Your Garage:

5. NEW: Benefit from the Sampling Program

Amazon is now allowing Vendors to launch products with customer samples. There is a cost to it, but it’s a very effective way to advertise, with a very high conversion rate. More about it here.

Want to find out if you should be a Vendor or a Seller? Click here to access our easy-to-use tool.

More From Medium

Top on Medium

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade