Yung Lean — A Case Study in Marketing Budgets for Hip-Hop Artists

Amber Horsburgh
Nov 20, 2017 · 5 min read

Content Creation 26%

Artwork & Promo Photos 4%, Content Creation 20%. Source: Source: Fan-First Budgeting Tool
Music consumer journey with associated marketing activities at each level.

Remixes & Features 22%

22% Remixes & Features. Source: Fan-First Budgeting Tool
Source: ‘Red Bottom Sky’ Spoton Track, pulled November 14th 2017

Media 31%

21% Advertising, 10% Press. Source: Fan-First Budgeting Tool

Putting it all together

Source: Source: Fan-First Budgeting Tool

Amber Horsburgh

Written by

Music marketing consultant. Downtown Records & Big Spaceship alumni. Writes about music, strategy and feels at Deep Cuts

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade