Yung Lean — A Case Study in Marketing Budgets for Hip-Hop Artists

Amber Horsburgh
Nov 20, 2017 · 5 min read

Content Creation 26%

Artwork & Promo Photos 4%, Content Creation 20%. Source: Source: Fan-First Budgeting Tool
Music consumer journey with associated marketing activities at each level.

Remixes & Features 22%

22% Remixes & Features. Source: Fan-First Budgeting Tool
Source: ‘Red Bottom Sky’ Spoton Track, pulled November 14th 2017

Media 31%

21% Advertising, 10% Press. Source: Fan-First Budgeting Tool

Putting it all together

Source: Source: Fan-First Budgeting Tool

Amber Horsburgh

Written by

Music marketing consultant. Downtown Records & Big Spaceship alumni. Writes about music, strategy and feels at Deep Cuts http://bit.ly/2yphFYx

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