The Little Price is one of the most translated and read children’s books in the world. Yet, for more than half a century readers have debated it true meaning. Is it a political satire? A critique of the ill effects of adulthood? Perhaps.

The narrative you and your brand build doesn’t need to be understood by all. In fact, it may be misunderstood by many. What’s more important than universal understanding is universal significance. People interpret a narrative in the way most significant to them. We all tell stories, the world only listen to those they find significant.