So whats new in Twitter Advertising? promoting banners, maybe?
Yes! Promoting Banners & Display ads, yes you read that right! In a long awaited step, advertisers can now promote banners across mobile to connect with a total global audience of 700M+ people on Twitter and in apps with a single click via Twitter Audience Platform (TAP).
So what does that really mean?
Twitter is a mobile 1st platform, with 88% of time on mobile devices being spent in apps, it’s more important than ever to reach people in the places they love the way you prefer with immersive ad formats including video, native ads, banners, and interstitials.
Think beyond Twitter as platform, with TAP you can reach all connected users to the premium, whitelisted apps of Twitter Audience Platform so you can reach the right person at the right moment in the best places.
AD CREATIVE DETAILS
- Full screen ad unit with social actions
- Clickable full screen banners
- Twitter users can take social actions (RT & Favorite) in the Twiter app
- Customizable Call-to-action buttons
App Installs & Re-engagement campaigns become interstitial or banner ads
In Apps Video views & tweet engagements
The on-Twitter and off-Twitter experience is aligned — autoplay, skippability, and Twitter’s industry leading 100% viewability standard.
For more about Twitter Autoplay check the video here