UXDI and myself
As an Art director who have been in the advertising industry for the last 9 years, I have observed how the paradigm of advertising is gravitating towards all things ‘digital’. The traditional way of advertising is no longer suffice for this digital age.
Going to the mall to redeem a coupon seems too much of a hassle as compared to visiting an E-commerce page to key in a promo code and have your merchandise delivered to your doorstep. Waiting along the streets for a taxi verse waiting indoor and have an app notify you when your driver is minutes.
This is the world we live in today, almost everything has to been simplified and streamlined to our convenience, all within the control of our palm sized device.
With this on going fast-paced evolution, further understanding user experience and interface would help enhance my current skill sets and allow me to integrate digital components into my future campaigns.