[Growth hacking] Why sales professionals should NOT be ‘closing deals’

If you are a sales professional, here is a question that might have kept you awake on many nights:

“Why did a sales prospect that I was chasing, sign the deal with my competitor and not my company?”

A natural answer to this question is, maybe the competitor had a better solution to offer. But the answer is not always the same. There is a critical variable that often de-motivates a prospect from doing the sign-off.

For instance, it can also be because you forgot that he/she is a human and not just another ‘prospect,’ maybe? Or because you focused too much on closing the deal and not really on adding real value to the prospective customer?

Here is an article on that one thing that most sales professionals miss out on while rushing to close deals and meet their KRAs:

Why sales professionals should not be closing deals