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Amy Airheart
Amy Airheart

Amy Airheart

Shrug.

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From The Battle for the Soul of Advertising Will Affect Everything by Ken Auletta

…as addictively manipulative was echoed 16 years later by Tim Wu, whose book The Attention Merchants argues that by demanding their content be “free” and refusing to pay subscriptions or micropayments, consumers invite intrusive ads and receive inferior journalism and content.

From The Battle for the Soul of Advertising Will Affect Everything by Ken Auletta

…ver politicians to advance globalism, which exported jobs. Klein’s harsh critique of advertising as addictively manipulative was echoed 16 years later by Tim Wu, whose book The Attention Merchants argues that by demanding th…

From The Battle for the Soul of Advertising Will Affect Everything by Ken Auletta

… output. A 2016 study of Western Europe for the World Federation of Advertisers, based in Brussels, concluded that each euro spent on advertising equates to seven euros of economic value. Predicting the exact impact of advertising on consumer behavior is not an exact science — though g…