But because of the cognitive complexity of the stories and code that makers are making, interruptions — like the kind of a half hour check-in meeting — are deadly, because they shake up the Etch a Sketch of attention. It takes time to reacquaint yourself with the details of the task (once) at hand: one study found that it takes about 25 minutes to get back to on track after an interruption. Because of this, breaking up a task into too many performance episodes — if a maker’s day is getting peppered with meetings, for instance — caps just how enterprising you can be in a given day.
Your mindset and desires determine how big you’re willing to play. To quote Peter Diamandis, founder of XPRIZE and author of Abundance and BOLD, “The challenge is that the day before something is truly a breakthrough, it’s a crazy idea. And crazy ideas are very risky to attempt.”